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Custom
Manufacturing
The engine
for growth at Royal Harvest Foods, a Springfield, Mass., poultry
company, isn't simply further-processed, value-added product. It
isn't even simply private label products for individual retail and
foodservice accounts.
"Custom products have
accounted for all of our growth in recent years and will be our
thrust in the future," says sales manager Frank McNamara.
Most of Royal Harvest's foodservice business
is mid-scale chain family restaurants. "Operators are looking for
menu ideas from manufacturers because menus are changing rapidly, as
are consumer tastes, not to mention the heavy competitive
environment out there," McNamara says. "Both foodservice operators
and retailers are seeking new products concepts or redos of existing
concepts. They have both specific requests and open-ended requests
for new ideas."
"More and more retailers are
leaning on any foodservice trend and going to manufacturers with
that information," McNamara says. "Restaurant trends are finding
their way to the retail cabinet faster than ever because consumers
are spending more on away-from-home dining of all kinds, and they
want the same experience, type of products and
convenience."
McNamara notes that flexibility
is built into Royal Harvest's operations. "This means that we can
respond in days, and handle such short runs as a field test for a
new products. Also, we're so serious about quality control that we
built a separate distribution center next to our processing plant so
we can better control temperatures at both
locations.
Royal Harvest foods has the ability
and flexibility to custom process and package breaded or marinated
meat items. Whether you are a food service distributor, chain
restaurant, school district or retailer, we work closely with our
suppliers to meet your highly specific requirements. We would
appreciate the opportunity to work for you.
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